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Sell Online with a Shopify StoreBuilt by a Local Developer

You make the products. We build the store. Professional Shopify setup for food vendors, retail shops, and product businesses across the Central Coast.

Call Alan: (805) 354-8830Free Consultation →
  • $0No upfront costPay month-to-month
  • ~14Days to launchFrom first call to live site
  • ∞Edits includedNo hourly rates, ever
  • LocalSanta Barbara CountyYou can actually call me

Sound Familiar?

These are the problems product-based businesses run into when trying to sell online without professional help.

1

You set up a Shopify store yourself and it looks generic

The default themes all look the same. Your store doesn't stand out from competitors, and customers aren't sticking around long enough to buy.

2

You're only selling on social media and losing control

Instagram and Facebook take a cut, limit your customer data, and can change the rules anytime. You don't own that relationship.

3

Shipping, taxes, and inventory feel overwhelming

Configuring California sales tax, setting up shipping zones, and tracking inventory across locations shouldn't require a weekend of Googling.

4

You don't know if customers can actually find your store

A Shopify store without local SEO is invisible. When someone searches "buy [your product] Central Coast," you need to show up.

What We Build for You

A complete, ready-to-sell Shopify store — not just a theme install.

Custom Theme Design

Your store matches your brand — colors, fonts, imagery. Not a template with your logo dropped in.

Product Setup

Products organized into collections with SEO-friendly descriptions, variants, and photography guidance.

Payments & Shipping

Shopify Payments, Apple Pay, Google Pay. Shipping zones and California sales tax configured correctly.

Mobile-Ready Checkout

Most shoppers buy on their phones. Your checkout is fast, simple, and works flawlessly on every device.

Local SEO

Schema markup, keyword optimization, and Google Business integration so Central Coast customers find you.

Training & Handoff

A walkthrough of your Shopify dashboard so you can add products, fulfill orders, and run promotions yourself.

Three Ways to Get Started

Pick the option that matches where your business is right now.

Starter

Horizon Theme Build

From $2,500

Shopify's Horizon theme customized to your brand. Live in 2–4 weeks. The right starting point for most new stores.

  • Branded theme design
  • Up to 10 products set up
  • Payments & shipping configured
  • Dashboard walkthrough
Get Started
Most Popular

Custom

Custom Liquid Build

From $5,000

A fully custom Shopify theme written from scratch. No template constraints. Your store looks and works exactly how you need it to.

  • 100% custom design
  • No theme limitations
  • Everything in Starter, plus…
  • Built to scale as you grow
Get a Quote

Headless

Astro / Next.js Frontend

From $10,000

A lightning-fast storefront built with modern frameworks, powered by Shopify's commerce engine. Maximum speed and design freedom.

  • Fastest possible load times
  • Complete design control
  • Everything in Custom, plus…
  • No performance ceiling
Let’s Talk

All tiers are one-time project fees. You also pay Shopify's platform fee ($39–$399/mo) separately.

What Clients Say

Alan is a phenomenal web developer and did an amazing job on my site. As a solo mental health practitioner working on a budget, I was blown away by the quality and care he put into the project. His services are truly top-notch and add real value to your brand.
— Anthony Garcia M.A., LMFT
Working with Alan was a pleasure. The website exceeded our expectations! He listened to our needs and delivered a beautiful website that we are proud to share with our clients.
— Audrey, CEO of Coastal Home Living
We used Alan for our business website and he was fantastic! Great communication & so professional. He exceeded our expectations & we would definitely recommend him.
— Kristin Sorheim, Custom Forged
See client work

From First Call to First Sale

1

Consult

We talk about your products, your customers, and what you need from your store.

2

Design

I customize your Shopify theme to match your brand. You approve everything before we go live.

3

Launch

Products loaded, payments tested, shipping configured. Your store goes live and you start selling.

4

Grow

I walk you through managing orders and products. Need help later? I'm a text away.

Built for Product-Based Businesses

Food & Beverage

Micro kitchens, catering companies, sauce makers, and food trucks ready to take orders online.

Retail & Artisan

Boutiques, surf shops, wine country goods, and handmade products that need a professional storefront.

Growing Brands

Established businesses ready to move beyond farmers markets and social media into a store they own.

Frequently Asked Questions

Should my Central Coast business use Shopify or a custom website?
If you sell physical products, Shopify is the right platform — it handles checkout, inventory, shipping, and taxes out of the box. If you run a service business (law firm, insurance agency, therapist), a custom-coded website is leaner, faster, and more focused on generating calls and leads.
How much does a Shopify store cost?
Shopify builds start at $2,500 for a customized Horizon theme. Custom Liquid builds start at $5,000 for businesses that need full design freedom. You also pay Shopify's own monthly platform fee ($39–$399/mo) separately.
Do I need a Shopify store if I already sell on Instagram?
Yes. Social media shops are convenient, but you don't own the customer relationship. They charge fees, limit your data, and can shut you down without notice. A Shopify store you own lets you run email campaigns, retarget customers, and keep more of your margin.
How long does it take to launch?
Most Horizon-based Shopify builds launch in 2–4 weeks. Custom Liquid builds typically take 4–8 weeks. Timeline depends on how quickly product data and photos are ready.
Can I manage the store myself after launch?
Absolutely. Shopify's dashboard is built for non-technical business owners. We walk you through everything — adding products, fulfilling orders, running discounts. And if you get stuck, we're a text or call away.

Learn More About Shopify

Shopify Web Design for Central Coast BusinessesEverything you need to know about launching an online store →Shopify Starter vs. Custom vs. HeadlessWhich store tier do you actually need? →

Ready to Start Selling Online?

Let's talk about your products and figure out the right Shopify setup for your business. No pitch, no pressure.

Book a Free ConsultationSee All Plans

Serving Santa Maria, Pismo Beach, San Luis Obispo, Arroyo Grande, Lompoc, and the entire Central Coast

It doesn't hurt to ask

Whether your project involves SEO, web design, development, technical aspects, or something else, I'm here to help.

Alan Cuenca, Web Developer and Founder of Central Coast Web Design

Web Design on the Central Coast

Alan is a web designer and web developer serving businesses on the Central Coast of California. He's using his experience with modern technology and best practices to help you get a beautiful website that aims to elevate businesses on the Central Coast.

Learn More About Alan